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At W.Bruford, we aim to not only bring you the latest products when it comes to your favourite luxury and designer watch and jewellery collections, we also aim to bring you the latest news and developments that are not only happening in both our stores and the world of jewellery and watches.

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Specifically designed for riders: Introducing the new TUDOR Pelagos FXD "Cycling Edition"

May 09, 2024

Specifically engineered for riders of the TUDOR Pro Cyclin g Team, TUDOR is unveiling a brand new Pelagos FXD model: a cycling-themed chronograph made with light weight and functionality in mind.

With a carbon composite case fitted with a high-performance Manufacture Calibre, this watch echoes the daring spirit of a team competing in some of the most challenging cycling races around the world, including, from 2024, the Giro d'Italia.

Pushed To The Limit

Professional cycling isn't for the faint of heart. Riders' bodies and minds are pushed to the absolute limit with every pedal stroke, not...

TAG Heuer Unveils A Timeless Ode to Elegance with the Preciousness of the Carrera Date

In a dazzling ode to timeless elegance, Swiss luxury watchmaker TAG Heuer presents three exquisite tim...

A Symbol of Precision and Iconic Design Evolution: Introducing the New TAG Heuer Carrera Chronograph

After a year of avid celebration and powerful reveals, Swiss luxury watchmaker TAG Heuer continues its...

140 Years of Firsts: Navitimer 41

Breitling honors its aviation and space icons with an array of releases including the Navitimer GMT and Automatic 41. Sports superstars Erling Haaland and Giannis Antetokounmpo headline the Navitimer campaign as Breitling celebrates its 140th anniversary.

140 Years of Firsts: Introducing the Breitling Aerospace B70 Oribiter

As Breitling celebrates a landmark year, it's honouring the incredible firsts that have defined the brand. In March, the brand marked the 25th anniversary of the first nonstop balloon flight around the world with the release of the Aerospace B70 Orbiter, in which each unique watch contains a piece of the history making balloon.

Elegance revisited in TUDOR blue: Introducing the new Clair De Rose

TUDOR revisits feminine Clair de Rose line with the addition of new, brand-signature blue dials. Available exclusively in stainless steel with mechanical movements, these new configurations come in three sizes, each with two designs.

Redesigning the emblematic diving watch: Introducing the new TUDOR Black Bay

TUDOR introduces the newest iteration of the Black Bay in monochrome. Representing the latest in Black Bay, the model features evolved design elements. a "T-fit" clasp and is Master Chronometer certified by METAS.

TUDOR's first entirely solid gold divers' watch: Introducing the new Black Bay 58 18K

April 12, 2024

The name Black Bay 58 18K is, of course, a reference to the precious metal of its case and bracelet, but also to 1958, the year in which the first TUDOR divers' watch waterproof to 200m (660ft) was introduced. The Black Bay 58 18K is also the first TUDOR divers' watch to be made in solid 18ct yellow gold, offered with an open case back. And now it comes with a matching all satin-finished 18ct yellow gold bracelet to boot.